# 14: The Proven Reward Of Offering An Opt-In Freebie

Offering an opt-in freebie offers a proven reward to both you and your readers.

You win by growing your email list. Your subscribers benefit from receiving some of your knowledge for free.

An opt-in freebie doesn’t need to be complicated or time consuming. You probably have content on your blog right now you can use for your lead magnet.

Put your readers first as you create your signup incentive. Your readers will thank you by sharing their email addresses with you.